I once had a professor who defined a poem as “a single moment in time.” That definition revolutionized my approach to poetry—and life, for that matter. It made me see that every moment in life is a poem waiting to be written, demystifying the process of creating. All I had to do was tell the story of one singular moment.
When I first came to marketing, I often felt a similar sense of mystification around the practice. There were so many moving parts, so much to consider, and so many ways to do the thing. The one element I was never unsure of, however, was creating. Whether I was writing blogs, curating social media content, copywriting for websites, or anything else that required language or design, I pictured single moments in time. Capturing them, verbally or visually, to share with those brands’ respective audiences was my form of poetry.
That philosophy is now the heart of Poesy Co.
The purpose of marketing, at its core, is to build community. Businesses and entrepreneurs need to reach their people and communicate with them in a way that gives them a sense of belonging. That sense of belonging drives them to consume. That consumption makes them members of a cohort of others who consume the same things. That membership gives otherwise strangers a recognizable commonality. And just like that (oh, yes, I did), a community is formed.
Think about it.
You see a TOMS shoes commercial. You identify with the values, trust the brand, and buy the shoes. The next time you’re at the doctor’s office, you notice the other person in the waiting room is wearing TOMS. You don’t know them, but you have something in common which opens the door for you to connect.
“Hey, I love your TOMS,” you say. The two of you strike up a pleasant conversation while you wait for your names to be called.
It might seem meaningless and unimportant, but those “micro-interactions” are scientifically proven to improve mental health outcomes. All because two people like to wear the same brand of shoes, and, really, all because of good marketing.
Pretty poetic.
By approaching marketing content through a poetic lens, Poesy Co. has the power to tell a new story with every single piece of marketing material. Every component of every campaign is its own moment in time. Every blog post is a limerick; every reel a sonnet; every ad a haiku. Website copy reveals itself in hexameters. Press releases go out in iambic pentameter. Brand development unfolds in free verse. You get the picture.
Those poems create a sense of belonging in audiences and consumers, convert them to customers, give them membership in the community, and empower them to connect with one another.
It’s poetry that builds.
It’s Poesy Co., distilled to its most fundamental ingredient.
Are you ready to become a poet?
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